Corteva's agronomy app was built around the teams that made it, not the reps who used it. As design lead, I rebuilt the information architecture around how seed reps work and shipped a key reusable component that now anchors Corteva's New Rep Experience.
After leading the IA rebuild of Insights, I was handed a harder question: should two disconnected Corteva tools be brought together? I led concept testing, navigated cross-BU alignment and created a research-backed vision that was approved as a strategic investment area.
Hudl's smart camera captured indoor sports, but the lack of an outdoor version was blocking sales of entire athletic departments. As sole designer, I drove the research and beta strategy behind a hardware launch that put 10,000 cameras in stadiums in a single season.
